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Home  >  Аrticles  >  News  >  23 April 2018, 14:04

Commission on Promotion of Ukraine in the World Decides on Ukraine's Brand

On 20 April 2018, the 7th meeting of the Interagency Commission on the Promotion of Ukraine in the World under the Ministry of Information Policy of Ukraine was held, where the procedure of approving the singe brand of Ukraine was adopted.

“Today the Commission had a historic meeting, which showed the eagerness of all stakeholders to take effective decisions. After an open competition, focus groups and consultations with advertising agencies we have got a high-quality result to be implemented quickly and comprehensively,” Yuriy Stets, the Minister of Information Policy of Ukraine and Chairman of the Commission, argued.

Mariia Ionova, Ukraine’s MP and a member of the Permanent Delegation of Ukraine to the PACE, noted that the approval of the single brand would enhance Ukraine’s perception in the world. “European partners support Ukraine, but they must understand who we are, our strengths and weaknesses, what is our mission for the world and the EU in particular. In our integration with the EU, we have to have our own strategy of positioning as a country which is interesting and useful for our European neighbours. I applaud this decision of the Commission on the Promotion of Ukraine,” she said.

According to Artem Bidenko, the State Secretary of the Ministry of Information Policy of Ukraine, it is now necessary to join the efforts of all bodies of power as much as possible. “There is a lot of work ahead – the approval of the brand by the Cabinet of Ministers of Ukraine, the drafting of specifications and the most effective use of the brand abroad,” he stressed.

It should be recalled that the Interagency Commission on the Promotion of Ukraine in the World was established by decree No. 467 of the Cabinet of Ministers of Ukraine dated 7 June 2017 as part of the implementation of the Concept of the Promotion of Ukraine in the World and Promoting Ukraine's Interests in the Global Information Space, approved by the Government on 11 October 2016.

The minutes of the 7th meeting of the Interagency Commission on the Promotion of Ukraine in the World are accessible via this link (in Ukrainian).

LIST OF MEMBERS
of the Interagency Commission on the Promotion of Ukraine in the World

Artem BIDENKO

State Secretary of the Ministry of Information Policy of Ukraine, Deputy Chairman of the Commission

Iryna BOROVETS

Representative of the Public Diplomacy Department at the Ministry of Foreign Affairs of Ukraine

Iryna DATSIUK

Representative of the Export Promotion Office

Iryna ZOLOTAREVYCH

Unpaid Adviser to the Prime Minister of Ukraine

Mariia IONOVA

Deputy Chairwoman of the Committee of the Verkhovna Rada of Ukraine on European Integration

Ruslan KAVATSIUK

Representative of the Government Office for European and Euro-Atlantic Integration of the Secretariat of the Cabinet of Ministers of Ukraine

Mariana KAHANIAK

Adviser to the Minister of Economic Development and Trade of Ukraine

Serhiy KASIANCHUK

World Ukrainian Congress

Myroslav KOSHELIUK

Adviser to the Prime Minister of Ukraine

Hennadii KUROCHKA

Ukrainian Crisis Media Centre

Maksym LAZEBNYK

All-Ukrainian Public Organization ‘All-Ukrainian Advertising Coalition’

Ivan LIPTUHA

Director of the Tourism and Resorts Department of the Ministry of Economic Development and Trade of Ukraine

Hennadii MAKSAK

Head of the Foreign Policy Council ‘Ukrainian Prism’

Nataliia MYKOLSKA

Deputy Minister of Economic Development and Trade of Ukraine – Trade Representative of Ukraine

Violeta MOSKALU

Co-founder of Global Ukrainians Forum

Nataliia NEMYLIVSKA

World Ukrainian Congress (Canada)

Valerii PEKAR

Public Organization ‘All-Ukrainian Public Platform ‘New Country’

Oleksii POHORIELOV

Ukrainian Media Business Association

Yurii RYBACHUK

Deputy Minister of Culture of Ukraine

Oleksandr SMIRNOV

Club of Art Directors of Ukraine

Volodymyr STAVNICHUK

Head of the Sector for the Promotion of Ukraine in the World, Secretary of the Commission

Yuriy STETS

Minister of Information Policy of Ukraine, Chairman of the Commission

Viktoriia SIUMAR

Chairwoman of the Committee of the Verkhovna Rada of Ukraine on Freedom of Speech and Information Policy

Andrii FEDORIV

Representative of FEDORIV.COM

Alina FROLOVA

Adviser to the Minister of Information Policy of Ukraine

Uliana KHROMIAK

Deputy Director of the Investment Promotion Office of Ukraine


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