MIP Launches "Send a Postcard", Ukraine's Promotion Campaign
On 6 August 2019, a promotion campaign titled “Send a Postcard”, designed to promote Ukraine in the world, improve its touristic potential, and further its single brand, UkraineNOW, was presented in Terminal A of Kyiv International Airport.
“The campaign’s main goal is to encourage foreigners to come to Ukraine, since our country has a lot to show, and present the UkraineNOW brand to as many foreigners as possible. And it is branded postcards with beautiful photos by the “Ukraїner” project that will be an opportunity for travellers to say hello, in a creative way, from Ukraine,” says Sophia Dzhurynska, Chief Specialist of the Sector for Promotion of Ukraine in the World of the Ministry of Information Policy of Ukraine.
As part of the campaign to be held on August 6th to 30th, a mailbox and 10 navigation stands with twenty different postcards have been installed all over Kyiv Airport, and promotion videoclip about Ukraine, created by the “Ukraїner” project with the Ministry’s support, will be aired on the airport’s information panels.
“It was important that we take part in the event, since the videos and photos are the result of our three-year trip around Ukraine, with more than 300 volunteers participating,” said Bohdan Lohvynenko, author of the “Ukraїner” project.
The first day of the “Send a Postcard” campaign also feature a performance by folk ensemble “Hvozdivchanka” and a VR quest for guessing locations featured in the video of the “Ukraine 360” project.
The campaign was organised by the Ministry of Information Policy of Ukraine together with Kyiv International Airport, Ukrainian post service Ukrposhta and “Ukraїner”, a social and media project, within the framework of the “Poshta Dobra” (The Post of Good Deeds) campaign.
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