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Home  >  Аrticles  >  Social Advertising  >  15 February 2019, 17:02

Gender Equality: In the Profession, All Are Equal

Within the framework of promoting European integration, the Ministry of Information Policy of Ukraine presents the communication campaign "In the Profession, All Are Equal," designed to further gender equality in society.

The campaign includes three videoclips, designed to dismiss stereotypes of “feminine” and “masculine” professions and show Ukrainian that professionalism has no gender. The videos have been given the public social ad status and will be shown on national and regional TV channels, at cinema houses, and on the Internet.

“Equal opportunities in any profession is part of a great social and political process of achieving gender equality in Ukrainian society and shaping a new consensus as to equal opportunities for women. We call for equal opportunities. If a woman wants to be a fire fighter, she has to have such opportunities,” said Emine Dzhaparova, First Deputy Minister of Information Policy of Ukraine.


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