MIP Presents "Europe Begins with You" Communication Campaign
On 26 December 2018, a press conference on presenting the communication campaign “Europe Begins with You” by the Ministry of Information Policy of Ukraine was held at the press centre of Ukrinform news agency.
The campaign includes three videoclips to be shown on national and regional TV channels, at cinemas and on the Internet as public social ads.
“Our videos show common people in common parlance what is Europe and European values. We may travel around or work or study in Europe, but a European Ukraine begins with every one of us, in purely casual matters—how we treat the environment, clean up after ourselves, park a car, drive, and so on,” Emine Dzhaparova, First Deputy Minister of Information Policy of Ukraine, was quoted as saying.
The campaign was designed by GoodMedia creative agency by the Ministry’s order. The videoclips feature famous Ukrainian musicians, such as MOZGI, “Vremia I Steklo”, and Michelle Andrade.