Zolotukhin Gives Lecture to Press Officers of Central Executive Bodies on Fending off Negative Information on Social Media
On 6 December 2018, the Deputy Minister of Information Policy of Ukraine, Dmytro Zolotukhin, met with press officers of central executive bodies within the framework of "One Voice" government strategy.
The Deputy Minister gave a lecture on fending off negative information on social media and presented several cases of failed information campaigns, with examples of responses to them.
"When planning an information campaign, you have to be ready from the outset that your messages might be distorted, or presented in a negative way," Mr Zolotukhin was quoted as saying.
He stressed that such negative stuff required a very selective approach and weighing all pros and cons beforehand.
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