Bidenko: We "Beginning to Realise Ukraine NOW Brand Potential via Global Media"
On 9 October 2018, Artem Bidenko, the State Secretary of the Ministry of Information Policy of Ukraine, took part in a panel discussion “Business Networking Platform: Ukraine Now” within the framework of the Ukrainian Week in London, a business forum.
In his speech, he focused on the advantages communication based on Ukraine’s single brand entail.
“The single communication platform based on Ukraine NOW brand is open, positive and designed to raise interest in Ukraine in various fields, be it education, agriculture, creative industries, or others. The key task now is to realise this potential, consistently and constantly, via media all round the world,” Mr Bidenko was quoted as saying.
The panel discussion was also attended by Daniel Bilak, Head of UkraineInvest (Ukraine Investment Promotion Office), Maryana Kahanyak, Head of Ukraine Export Promotion Office, Vasyl Bovdilov, Country Director at Unilever Ukraine, and Yaroslav Lyubinets, Chairman of the Board at SoftServe, a Ukrainian IT company.
The Ukrainian Week in London is a Ukrainian business forum, held on 8-11 October and attended by business people and government officials from Ukraine and the UK.