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Home  >  Аrticles  >  Social Advertising  >  21 September 2018, 10:09

Road-Traffic Safety: Wave Three

Within the framework of campaigns designed to inure responsible and conscientious attitude towards road traffic safety and minimising risks of road traffic accidents, the Ministry of Information Policy of Ukraine launches the third wave of the information campaign, “Face to Face”, to enhance road traffic safety.

All materials of the campaign emphasise the new speed limit of 50 km/h by visualising people of different occupations that one will have to face after a road traffic accident. The campaign’s motto warns: “Do Not Come Down on Me! Save Your Life!”

According to the National Police, 27,220 road car accidents were recorded in Ukraine in 2017, with 3,432 dead and nearly 35,000 injured. Most accidents took place because of traffic violations.

The campaign includes a number of boards and citylights as well as three thematic videoclips, circulated on national and regional TV channels as public social advertising and broadcasted before film screenings.


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