MIP: Film Djakuyu, Example of Ukraine's Promotion in the World
On 5 July 2018, a press conference titled ‘Promoting Ukraine in the World: Case Study of Djakuyu’ was held at the Ukrinform press centre.
According to the State Secretary of the Ministry of Information Policy of Ukraine, Artem Bidenko, MIP is assiduously working on the creation of a framework on the promotion of Ukraine in the international arena: The Concept of Promotion of Ukraine in the World and the relevant Action Plan have been adopted, and Ukraine’s single brand, Ukraine NOW, has been approved.
“But, alongside these conceptual processes, we have launched many projects on the creation of intellectual products, which would present Ukraine not only in terms of conflict – that is war, difficulties in reforming, and so on – but also in terms of things attractive for tourists – picturesque locations, incredible landscapes, and hospitable people[, w]ould show that Ukraine is truly a country of opportunities. The film Djakuyu is the very exact product of which we are truly proud,” he added.
The Adviser to the Minister of Information Policy on International Communication, Maryna Sobotiuk, stressed that “in spite of war, Ukraine is still a country with a huge resource potential.” “Tourists should come to us, and investors should invest in us”, she noted.
Dzen Evstigneykin, director of the Djakuyu film, said that the film crew wanted to cover as much of Ukrainian territory as possible to show peculiarities of its different regions and, as much as possible, “fit it all in a short feature film genre”.
According to Mr Bidenko, the possibility to create another two short feature films like Djakuyu is being considered now, so that there will be a full-length triptych film, with possible rollout.
Earlier, on 22 June, the film was shown within the framework of the 2nd International Short Film Festival BRUKIVKA in Kamianets-Podilskiy. Djakuyu won the Audience Award as the ‘best professional film’. On 20 June, the short feature film Djakuyu was screened at the Independence Palace in Lisbon, Portugal.
Djakuyu was also awarded second place in the ‘Tourism Destination – Region’ nomination at the 11th International Tourism Film Festival ‘Tourfilm Riga 2018’ in Riga, Latvia. In April, Djakuyu won the ‘best editing’ nomination at the Romania-based monthly international film festival Short to the point.
The short feature film shows Ukraine through the eyes of a Japanese tourist as an interesting, hospitable, and unique country with breathtaking landscapes and rich history. The film was produced by the Best Friends Film company to the order of MIP and has already been presented in Tokyo, Kyiv, Kharkiv, Ostroh, and Lviv.
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