MIP: Ukraine NOW Brand Presented at American Chamber of Commerce
On 3 July 2018, a meeting of the Hospitality and Tourism Working Group on the new brand of Ukraine, Ukraine NOW, took place at the Office of the American Chamber of Commerce in Kyiv.
In the course of the event, State Secretary of the Ministry of Information Policy of Ukraine Artem Bidenko spoke about the creation of the brand within the framework of the Commission on Promotion of Ukraine under MIP.
The participants of the meeting discussed key ideas relating to the use of the Ukraine NOW brand to attract investments in business, tourism, and cultural projects.
Earlier, on July 2nd, Mr Bidenko presented the Ukraine NOW brand to regional media.
On 10 May 2018, the Cabinet of Ministers of Ukraine approved the Ukraine NOW brand, designed by the Ukrainian agency Banda within the framework of the Commission on Promotion of Ukraine in the World under the Ministry of Information Policy of Ukraine.
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