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Home  >  Аrticles  >  News  >  15 May 2018, 08:05

Zolotukhin: Mass Media Must Avoid Gender Prejudice and Bias

On 14 May 2018, the Deputy Minister of Information Policy of Ukraine, Dmytro Zolotukhin, participated in the conference ‘Gender Equality on Media and in Advertising: Regional Aspects and European Experience’, held in Odesa within the framework of the Council of Europe Programme ‘Partnership for Good Governance’.

In his speech, Mr Zolotukhin drew attention to the topicality of gender bias in Ukraine given how women are represented on media. “Ukrainian media choose women as heroes of their stories three times rarer than men. Even rarer do women act as experts on television, appearing mostly in social stories or ‘yellow press’ whereas men represent the political and economic fields. Since media hold up a mirror to society, such statistics points out at discrimination in Ukrainian society. However, in performing the educational and agenda-setting functions, mass media can and must avoid prejudice and bias for the sake of maintaining gender equality,” the Deputy Minister was quoted as saying.

Mr Zolotukhin also noted that maintaining gender equality for mass media was integral to their operation.

On 23 March 2018, the Ministry of Information Policy of Ukraine participated in the round table ‘Gender Equality in Media and Advertising: European Standards and Ukrainian Reality’ in Kyiv.

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