MIP: Government Approves Ukraine's Brand
The Cabinet of Ministers of Ukraine has approved the Ukraine NOW brand, which was created by the Ukrainian agency Banda within the framework of the Commission for Promotion of Ukraine under the Ministry of Information Policy.
The brand will serve as a basis for positioning Ukraine in the world. Its logo is designed in a way that it can be easily used not only for presentations or information products but also as stickers on different items, ranging from backpacks to buses and airplanes.
“The team of the Government, the Ministry of Information Policy, the experts have worked at creating the Ukraine NOW brand. The work is done. This will be Ukraine’s brand in the world,” Ukrainian Prime Minister Volodymyr Hroisman was quoted as saying.
The Minister of Information Policy of Ukraine, Yuriy Stets, commended the effective work of all involved bodies of state power and experts within the framework of the Interagency Commission on Promotion of Ukraine in the World under MIP. “After the open competition, the holding of focus groups, and resort to advertising agencies, we have obtained a high-quality result now requiring prompt and comprehensive implementation,” he added.
In the near future, the Ministry of Information Policy intends to register the Government-approved brand. “On the basis of this brand, a module brand-book will be created, and all bodies of state power, public organizations, and enterprises will be able to make use of it, subject to technical standards. What it means is the single voice of Ukraine all over the world,” the Ministry’s State Secretary, Artem Bidenko, noted.
Earlier, on 20 April 2018, the 7th meeting of the Interagency Commission on the Promotion of Ukraine in the World under the Ministry of Information Policy of Ukraine was held, where the decision on approving the singe brand of Ukraine was adopted.