Commission on Promotion of Ukraine in the World Decides on Ukraine's Brand
On 20 April 2018, the 7th meeting of the Interagency Commission on the Promotion of Ukraine in the World under the Ministry of Information Policy of Ukraine was held, where the procedure of approving the singe brand of Ukraine was adopted.
“Today the Commission had a historic meeting, which showed the eagerness of all stakeholders to take effective decisions. After an open competition, focus groups and consultations with advertising agencies we have got a high-quality result to be implemented quickly and comprehensively,” Yuriy Stets, the Minister of Information Policy of Ukraine and Chairman of the Commission, argued.
Mariia Ionova, Ukraine’s MP and a member of the Permanent Delegation of Ukraine to the PACE, noted that the approval of the single brand would enhance Ukraine’s perception in the world. “European partners support Ukraine, but they must understand who we are, our strengths and weaknesses, what is our mission for the world and the EU in particular. In our integration with the EU, we have to have our own strategy of positioning as a country which is interesting and useful for our European neighbours. I applaud this decision of the Commission on the Promotion of Ukraine,” she said.
According to Artem Bidenko, the State Secretary of the Ministry of Information Policy of Ukraine, it is now necessary to join the efforts of all bodies of power as much as possible. “There is a lot of work ahead – the approval of the brand by the Cabinet of Ministers of Ukraine, the drafting of specifications and the most effective use of the brand abroad,” he stressed.
It should be recalled that the Interagency Commission on the Promotion of Ukraine in the World was established by decree No. 467 of the Cabinet of Ministers of Ukraine dated 7 June 2017 as part of the implementation of the Concept of the Promotion of Ukraine in the World and Promoting Ukraine's Interests in the Global Information Space, approved by the Government on 11 October 2016.
The minutes of the 7th meeting of the Interagency Commission on the Promotion of Ukraine in the World are accessible via this link (in Ukrainian).
LIST OF MEMBERS
of the Interagency Commission on the Promotion of Ukraine in the World
State Secretary of the Ministry of Information Policy of Ukraine, Deputy Chairman of the Commission
Representative of the Public Diplomacy Department at the Ministry of Foreign Affairs of Ukraine
Representative of the Export Promotion Office
Unpaid Adviser to the Prime Minister of Ukraine
Deputy Chairwoman of the Committee of the Verkhovna Rada of Ukraine on European Integration
Representative of the Government Office for European and Euro-Atlantic Integration of the Secretariat of the Cabinet of Ministers of Ukraine
Adviser to the Minister of Economic Development and Trade of Ukraine
World Ukrainian Congress
Adviser to the Prime Minister of Ukraine
Ukrainian Crisis Media Centre
All-Ukrainian Public Organization ‘All-Ukrainian Advertising Coalition’
Director of the Tourism and Resorts Department of the Ministry of Economic Development and Trade of Ukraine
Head of the Foreign Policy Council ‘Ukrainian Prism’
Deputy Minister of Economic Development and Trade of Ukraine – Trade Representative of Ukraine
Co-founder of Global Ukrainians Forum
World Ukrainian Congress (Canada)
Public Organization ‘All-Ukrainian Public Platform ‘New Country’
Ukrainian Media Business Association
Deputy Minister of Culture of Ukraine
Club of Art Directors of Ukraine
Head of the Sector for the Promotion of Ukraine in the World, Secretary of the Commission
Minister of Information Policy of Ukraine, Chairman of the Commission
Chairwoman of the Committee of the Verkhovna Rada of Ukraine on Freedom of Speech and Information Policy
Representative of FEDORIV.COM
Adviser to the Minister of Information Policy of Ukraine
Deputy Director of the Investment Promotion Office of Ukraine
To Articles List