MIP Holds Workshops on Handling Negative Information for State Bodies
On 13 December 2017, Deputy Minister of Information Policy of Ukraine Dmytro Zolotukhin held a workshop on handling negative information for representatives of state bodies with the support of Association4U.
Using selected cases, the Deputy Minister introduced tools and methods of handling threats to reputation, in particular via social media. “95 percent of communication between the state body and society is messages about negative aspects of the body’s work, since successful experience is taken for granted. In such cases, it is important to give the correct response in order to neutralise the threat by means of ‘positive communication. The most important rule is that the state body never meddles with the conflict,” Zolotukhin said.
Within the framework of the workshop, MIP initiated joint verification of official Facebook accounts of central bodies of state power.
It should be mentioned that in October 2017, Dmytro Zolotukhin held workshops on countering enemy propaganda for security services.
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